We measure our performance according to the impact that we have in driving our client’s business. Here are a few things our clients have said about us:

How do you generate the flexibility to capitalize on a down market and accelerate your hit rate? That’s exactly the challenge that Lencore Acoustics Corp. faced when the manufacturer approached Sight Consulting for some guidance on key marketing initiatives.

 

“Together, we developed a simple approach. Sight Consulting forced us to prioritize our activities by focusing us to look at our short-term needs and long-term objectives,” stated Jonathan Leonard, President. Sight Consulting and Lencore divided tasks to optimize the approach; Sight Consulting was responsible for developing value case histories which demonstrated the cost effectiveness and key benefits of Lencore’s products in application with strategic accounts.  These studies, used as sales tools,   effectively allowed Lencore’s sales team to “close the deal” on like projects that were in the final evaluation or purchase stage. 

 

Lencore had several impressive stories to tell, but never the time to pull the information together, support it with research and format and present it in a professional manner.  “Sight Consulting helped us get out of our own way and with their keen understanding of our industry was able to hit the ground running with the project,” said Jodi Jacobs, Lencore’s Director of Marketing, “we made more progress in two weeks than we had made in two years.”

 

Sight Consulting worked with the Lencore team and their manufacturer representatives to frame the necessary selling points. We then provided additional value by conducting independent research and industry interviews which enhanced the content and increased the credibility of the deliverable.  Finally, Sight Consulting designed visually interesting value cases that emphasized the components necessary to close the deal – delivering an “okay, now I understand” response from decision makers. As Leonard continued, “They hit it out of the ballpark with this one. Now we can focus on mid- and long-term projects that will help us towards our vision.”

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 Where is your marketing plan taking you?

In a highly fragmented and dense market, how do you develop a plan to separate yourself from the pack and grow your business? This is the need that one law firm in Chicago had to tackle in order to set itself apart and grow its clientele. “With high net worth clients, you don’t advertise and you can’t solicit business. We needed a framework for our approach and a few deliverables to make us more successful. Unfortunately, we didn’t know how to get started,” stated a partner at the law firm.

 

Sight Consulting spent some time better understanding the law firm’s business as well as the approaches to generating new clients. The greatest challenge was the confidentiality that each of the clients enjoyed.

 

With a firm understanding of the service industry, Sight Consulting delivered a growth plan for the firm by identifying three key, non-billable areas to address. We also recommended critical actions the firm needed to implement in order to strengthen relationships with clients and influencers. “David really established a foundation for our firm with his approach. He built a plan which made sense to our business and then gave us specific actions we needed to take to be successful with our clients today and with those tomorrow.”

Tired of trying the same thing and expecting different results? Barrington Health Care for Women – an Obstetrics and Gynecology practice with three Illinois locations (Algonquin, Barrington and Crystal Lake) has been in practice for over 30 years. Dr. Richard C. Smith has built the practice over time through excellent care and innovative procedures; but, in his words, “I had to take a step back and look at the environment. Not just what was happening in the world of care but what was happening in the business of healthcare. This is a business and I want to grow my patients.”

 

Barrington Health Care for Women invited Sight Consulting in to assess their marketing efforts. After an initial interview with the partners and management where specific objectives were outlined, Sight Consulting reviewed the practice’s approach. We developed a marketing review which focused on four key segments of the business. A positioning statement was framed-up for Barrington Health Care for Women to use against the target audiences. And, specific activities to implement were proposed. “The initial project result really firmed up how we needed to think about our marketing strategy,” said Dr. Heather Herbolsheimer. “We’ve definitely chartered a course to be more relevant to our patients. Our communication methods are catching up to our advanced care.”

 

Through creative design and media review to website content development and search engine optimization, Sight Consulting is now project managing many of the recommendations and helping to ensure full implementation. We are really able to translate our past experience on customer satisfaction and relationship development into delivering a superior patient experience. The core of the services business is understanding the level of care that can be provided and translating it into a focused message that the patient can easily understand and appreciate.