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SIGHT CONSULTING |
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Where is your marketing plan taking you? |
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SCOPE |
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Scope is a compilation of articles or reviews written by the Sight Consulting team and is updated bi-monthly. The primary audience is Business-to-Business marketing managers and executives in industrial manufacturing and construction-equipment distribution, with a focus around marketing within the industry or market activities. Many of the articles, however, may be applied to other industries or applications. Enjoy. |
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An age old battle of the underdog against the emperor, David against Goliath, or the Easter Bunny vs. Santa! This holiday-inspired article quickly analysis the differentiators between two holidays and what the Bunny can do about it |
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ARCHIVED ARTICLES |
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Research revealed that the most critical component to moving forward in this recession is to develop a clear, concise strategy for what an organization is going to be. This will ground decisions and areas of focus. Once this strategy has been articulated, there are five areas of opportunity to better position a firm. |
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Inaction during this recessionary recovery is causing many organizations to die slowly like a bull in a bullfight. Are you positioned like the matador or are you struggling from the inevitable position of the bull in the ring? Simple, focused action can shock the competition and get the audience back on your side. |
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Twitter? LinkedIn? YouTube? The speed of communication and information is increasing. Couple this phenomenon with the changing demographics of the workplace, and one can see a powerful force stirring. What are these Social Media and how do they affect my business? |
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This page and all contents are ©2009 Sight Consulting, L.L.C. All Rights Reserved. |